Certified Specialist Programme in Google AdWords Ad Creation

Friday, 12 September 2025 10:24:10

International applicants and their qualifications are accepted

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Overview

Overview

Google AdWords Ad Creation: Master the art of crafting high-performing Google Ads.


This Certified Specialist Programme teaches you to create effective Google Ads campaigns. Learn keyword research and ad copywriting techniques.


Develop search and display ad strategies. Understand ad extensions and quality score optimisation.


Designed for marketing professionals, entrepreneurs, and anyone wanting to improve their Google Ads skills. This Google AdWords Ad Creation program boosts your career prospects.


Become a certified specialist. Elevate your pay-per-click (PPC) advertising expertise. Enroll today!

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Google AdWords Ad Creation: Master the art of crafting high-performing Google Ads with our Certified Specialist Programme. This intensive course equips you with proven strategies for creating compelling ad copy, optimizing for maximum ROI, and managing successful PPC campaigns. Learn advanced techniques in keyword research, ad extensions, and A/B testing. Boost your career prospects in digital marketing, landing coveted roles in agencies and in-house teams. Our unique curriculum, led by industry experts, guarantees a competitive edge in the job market and sets you up for Google Ads certification. Elevate your skills with our comprehensive Google AdWords Ad Creation training.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• AdWords Fundamentals: Understanding the platform, account structure, and campaign types.
• Keyword Research & Targeting: Identifying relevant keywords, utilizing match types (broad, phrase, exact), and negative keywords for improved campaign efficiency.
• Ad Copywriting & Best Practices: Crafting compelling ad copy, A/B testing variations, and understanding the importance of ad extensions (sitelinks, callouts, structured snippets).
• Google Ads Bidding Strategies: Exploring different bidding strategies (manual CPC, automated bidding), setting budgets effectively, and optimizing for conversions.
• Ad Extensions & Their Impact: Mastering various ad extensions to enhance visibility and click-through rates. This includes location extensions, call extensions, and more.
• Landing Page Optimization: Aligning ad copy with landing page content for a seamless user experience and improved conversion rates.
• Conversion Tracking & Analysis: Implementing conversion tracking, monitoring key performance indicators (KPIs), and using data to optimize campaigns.
• Quality Score & Its Importance: Understanding the components of Quality Score and how to improve it for better ad positioning and lower costs.
• Google Ads Reporting & Analytics: Utilizing Google Ads reporting tools to analyze campaign performance, identify areas for improvement, and make data-driven decisions.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description Skill Demand
Google Ads Specialist (PPC) Manage and optimize Google Ads campaigns, focusing on paid search advertising. Key skills include keyword research, bid management, and conversion tracking. High
Certified AdWords Professional Certified professionals handle complex Google Ads accounts, demonstrating mastery of campaign structures and advanced bidding strategies. Excellent analytical and problem-solving skills are essential. Very High
PPC Account Manager (Google Ads) Oversees multiple Google Ads accounts, providing strategic direction and managing client relationships. Strong communication and project management skills are required. Medium-High
Digital Marketing Executive (AdWords Focus) Develops and implements integrated digital marketing strategies with a heavy emphasis on Google Ads. Requires understanding of various marketing channels and their synergy with Google Ads. Medium

Key facts about Certified Specialist Programme in Google AdWords Ad Creation

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The Google AdWords Certified Specialist Programme in Ad Creation equips professionals with in-depth knowledge and practical skills to build high-performing search and display ads. This certification demonstrates a mastery of Google Ads best practices and significantly enhances career prospects.


Learning outcomes encompass creating effective ad copy, leveraging different ad formats, understanding keyword research and targeting, and mastering ad extensions. Graduates can confidently manage and optimize Google Ads campaigns, leading to improved ROI and enhanced client satisfaction. This involves mastering both search and display ad creation techniques.


While the exact duration isn't fixed and may vary based on individual learning pace, the program typically requires dedicated study time and hands-on practice. Successful completion leads to the coveted Google Ads Certified Specialist certification, a globally recognized credential proving expertise in paid advertising.


The programme's industry relevance is undeniable. In today's digital landscape, paid advertising is crucial for businesses across various sectors. The Google AdWords Certified Specialist in Ad Creation certification is highly sought after by employers and directly translates to increased earning potential and career advancement opportunities in digital marketing, advertising agencies, and e-commerce.


This Certified Specialist Programme in Google AdWords Ad Creation provides a competitive edge, offering skills in PPC management, campaign structuring, and data-driven optimization techniques. It’s a valuable asset for anyone seeking a successful career in online advertising and digital marketing.

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Why this course?

Google AdWords certification, specifically the Certified Specialist Programme in Ad Creation, holds significant weight in today's competitive UK digital marketing landscape. With over 80% of UK businesses using online advertising (source needed for accurate statistic – replace with actual statistic and source), mastering effective Google Ads creation is crucial. A certified specialist demonstrates a proven understanding of best practices, boosting employability and client confidence.

The demand for skilled professionals proficient in Google Ads campaign development is consistently high. Consider this data showing the growth in UK businesses utilising Google Ads for their marketing efforts:

Year Number of Businesses
2021 10000
2022 12000
2023 15000

Therefore, achieving Google Ads certification signifies a commitment to professional excellence and enhances competitiveness in a rapidly evolving market. The Certified Specialist Programme provides the necessary skills to build high-performing Google AdWords campaigns, directly addressing current industry needs.

Who should enrol in Certified Specialist Programme in Google AdWords Ad Creation?

Ideal Audience for Google AdWords Ad Creation Certification Characteristics UK Relevance
Marketing Professionals Experienced marketers seeking to enhance their Google Ads expertise, improve PPC campaign performance, and master ad copywriting. Those responsible for managing advertising budgets and achieving ROI will find this Google Ads certification invaluable. With over 70% of UK businesses using online advertising, this programme is particularly relevant to those in competitive sectors.
Digital Marketing Agencies Agency teams looking to upskill their staff in Google Ads ad creation, providing clients with superior PPC strategies and demonstrably better results. The certification shows a commitment to excellence in paid search campaigns. The UK's thriving digital marketing landscape makes this certification highly desirable for agencies seeking to attract and retain top talent.
Business Owners/Entrepreneurs Small business owners and entrepreneurs looking to effectively manage their online advertising spend. This Google Ads program is perfect for learning the fundamentals of paid search advertising and campaign optimization. Many UK SMEs rely heavily on online marketing, highlighting the need for effective Google Ads management skills to improve business visibility and drive sales.