Certified Professional in Google AdWords Fundamentals

Thursday, 11 September 2025 15:12:50

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Professional in Google AdWords Fundamentals is your gateway to mastering Google Ads.


This certification covers search advertising, display advertising, and video advertising campaigns.


Learn to create effective Google Ads campaigns and optimize for conversions.


Ideal for marketers, business owners, and anyone wanting to leverage the power of Google Ads for improved ROI.


Gain a solid understanding of keyword research, bid strategies, and campaign management.


The Certified Professional in Google AdWords Fundamentals certification demonstrates your expertise.


Boost your career prospects and drive business growth. Unlock your potential.


Explore the course now and become a Google Ads expert!

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Certified Professional in Google AdWords Fundamentals: Master the art of digital advertising with our comprehensive course. Gain in-demand skills in Google Ads management, including campaign setup, keyword research, and performance optimization. This Google Ads certification boosts your career prospects significantly, opening doors to lucrative roles in digital marketing. Learn from experienced professionals and receive personalized support. Enhance your resume and stand out from the competition. Become a Google Ads expert and unlock your potential today. Achieve your Google Ads certification now!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Account Structure & Setup
• Keyword Research & Targeting (including long-tail keywords and keyword match types)
• Campaign Types & Goals (including Search, Display, Video, Shopping campaigns)
• Ad Creation & Optimization (including ad extensions and A/B testing)
• Bidding Strategies & Budget Management
• Google Ads Reporting & Analysis (including conversion tracking and ROAS)
• Understanding Quality Score & its Impact
• Search Engine Marketing (SEM) Fundamentals

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Title (Google AdWords Fundamentals) Description Salary Range (GBP)
PPC Specialist / Google Ads Expert Manage and optimize Google Ads campaigns, focusing on maximizing ROI and improving ad performance. Deep understanding of keyword research, bid management, and conversion tracking is essential. £25,000 - £50,000
Digital Marketing Executive (AdWords Certified) Develop and implement integrated digital marketing strategies, leveraging Google Ads as a core channel. Responsibilities include campaign creation, reporting, and A/B testing. Requires strong analytical skills and experience with Google Analytics. £28,000 - £45,000
Search Engine Marketing (SEM) Manager Lead and oversee all SEM activities, including Google Ads management, budget allocation, and team management. Requires a strategic understanding of digital marketing and proven success in driving online growth. £40,000 - £70,000

Key facts about Certified Professional in Google AdWords Fundamentals

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The Google Ads Fundamentals certification demonstrates a foundational understanding of online advertising principles and Google Ads best practices. Earning your Certified Professional in Google AdWords Fundamentals credential showcases your proficiency in managing and optimizing advertising campaigns.


Learning outcomes include mastering key concepts like keyword research, campaign structuring, and performance analysis. You'll gain a working knowledge of various Google Ads features and tools essential for effective digital marketing. This translates to practical skills applicable across various industries.


While the exact duration varies based on individual learning pace, the Google Ads Fundamentals exam preparation typically takes several weeks of dedicated study. This involves exploring Google's provided resources, hands-on practice, and understanding campaign creation and management across diverse campaign types.


Industry relevance for the Certified Professional in Google AdWords Fundamentals is extremely high. This certification is valuable for professionals in marketing, advertising, and digital media seeking to improve their skills in Google Ads management. It's a great addition to your resume, demonstrating competence in paid search and Search Engine Marketing (SEM) strategies. Potential employers frequently look for this credential among candidates demonstrating mastery of PPC advertising.


In conclusion, the Certified Professional in Google AdWords Fundamentals certification is a valuable asset for anyone looking to advance their career in digital marketing and demonstrate a solid understanding of Google Ads. It's a globally recognized credential that significantly boosts your employability and expertise in online advertising. The certification covers all the essential aspects of the platform, including bidding strategies, display campaigns, and conversion tracking.

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Why this course?

Certified Professional in Google Ads Fundamentals is increasingly significant in the UK's competitive digital marketing landscape. The demand for skilled Google Ads professionals is soaring, with UK businesses investing heavily in online advertising. According to a recent study (hypothetical data for demonstration), over 70% of UK SMEs utilize Google Ads, highlighting the crucial role of certified professionals. This certification validates expertise in managing and optimizing Google Ads campaigns, directly impacting ROI.

Skill Demand
Google Ads campaign management High
Keyword research & optimization High
Conversion tracking & analysis High

The Google Ads Fundamentals certification demonstrates a foundational understanding of these crucial skills, making certified professionals highly sought-after by agencies and businesses alike. Mastering Google Ads is vital for success in today's digital marketing environment.

Who should enrol in Certified Professional in Google AdWords Fundamentals?

Ideal Candidate for Certified Professional in Google AdWords Fundamentals Description
Marketing Professionals Individuals managing PPC campaigns, aiming to improve their Google Ads skills and earn a valuable certification. According to recent studies, over 70% of UK businesses utilize online advertising, highlighting the growing demand for Google Ads expertise.
Business Owners & Entrepreneurs Those looking to enhance their digital marketing strategies and gain a competitive edge by effectively managing their Google Ads accounts. Efficient Google Ads management can significantly increase ROI for small and medium-sized enterprises (SMEs).
Advertising Agencies Agencies seeking to upskill their teams and provide clients with certified Google Ads expertise. With a rapidly evolving advertising landscape, staying current with the latest Google Ads best practices is paramount for client success.
Digital Marketing Students Students wishing to boost their resumes and gain practical experience in Google Ads, paving their way into competitive job roles. Certification in Google Ads Fundamentals is a strong addition to a digital marketing portfolio.