Certified Professional in Game Industry User Acquisition

Sunday, 15 February 2026 08:35:01

International applicants and their qualifications are accepted

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Overview

Overview

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Certified Professional in Game Industry User Acquisition (CPG-UA) is designed for aspiring and current game industry professionals.


This certification validates expertise in user acquisition strategies.


Learn to master mobile game marketing, app store optimization (ASO), and performance marketing.


Develop skills in user acquisition campaign management and data analysis.


The CPG-UA certification demonstrates a deep understanding of user acquisition best practices across various platforms.


Boost your career in the exciting world of game development.


Become a Certified Professional in Game Industry User Acquisition today!


Explore the program now and unlock your potential.

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Certified Professional in Game Industry User Acquisition (CPGUA) is your passport to a thriving career in mobile game marketing. Master user acquisition strategies, leveraging performance marketing, ASO, and social media campaigns to drive installs and revenue. This comprehensive program equips you with in-demand skills in data analysis and campaign optimization, opening doors to exciting roles in game studios and marketing agencies. Gain a competitive edge with practical, hands-on projects and expert mentorship, propelling you towards high-impact roles in the dynamic world of game user acquisition. Boost your earning potential and become a sought-after Certified Professional in Game Industry User Acquisition.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• User Acquisition Strategy & Planning for Games
• Mobile Game Marketing & App Store Optimization (ASO)
• Performance Marketing Channels for Games (Paid User Acquisition)
• Data Analytics & Measurement for User Acquisition (ROI & LTV)
• Creative Asset Development for User Acquisition Campaigns
• User Acquisition Budgeting & Financial Modeling
• Game Industry Regulations & Compliance (Privacy & Advertising)
• A/B Testing and Experimentation in User Acquisition
• Retargeting & Re-engagement Strategies for Gamers

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description
User Acquisition Manager (Games) Develop and execute strategies for acquiring new users for mobile and PC games. Focus on paid user acquisition (PUA) campaigns, A/B testing and performance marketing. High demand in the UK game industry.
Marketing Manager - Mobile Games Lead the marketing efforts for mobile game titles, including user acquisition, retention, and brand building. Requires strong analytical skills and experience with various marketing channels, specifically in mobile. Excellent salary prospects.
Growth Hacker - Games Industry Identify and implement innovative growth strategies to boost user acquisition and retention. Strong data analysis, creativity and a deep understanding of gaming metrics are key skills. Rapidly growing field within the UK games market.
Performance Marketing Specialist - Games Manage paid advertising campaigns across multiple platforms like Google Ads, Facebook Ads, and other relevant channels. Experience with user acquisition and campaign optimization is crucial. Competitive salaries.
Game Analyst (User Acquisition Focus) Analyze user acquisition data to identify trends, optimize campaigns and inform future strategies. Strong analytical skills are essential for this key role. In-demand skills.

Key facts about Certified Professional in Game Industry User Acquisition

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A Certified Professional in Game Industry User Acquisition (CPI-GUA) certification demonstrates expertise in driving player growth for game companies. The program focuses on mastering key strategies and techniques for successful user acquisition campaigns.


Learning outcomes include a comprehensive understanding of mobile game marketing, app store optimization (ASO), performance marketing channels (including social media advertising and influencer marketing), data analysis for campaign optimization, and user lifecycle management. Graduates will be proficient in budgeting, campaign planning, and reporting, critical skills for a Certified Professional in Game Industry User Acquisition.


The duration of the program varies depending on the provider and chosen learning path, ranging from several weeks for intensive bootcamps to several months for more comprehensive online courses. Self-paced options are also available for flexible learning.


The CPI-GUA certification is highly relevant within the competitive mobile gaming market. The skills gained are directly applicable to various roles such as marketing manager, user acquisition manager, growth hacker, and marketing analyst. This credential significantly enhances career prospects within the mobile games industry, boosting earning potential and opening doors to more senior positions. Demand for professionals with expertise in game marketing and user acquisition continues to grow, making this certification a valuable investment.


Successful completion of the program and associated examinations leads to the valuable Certified Professional in Game Industry User Acquisition designation, showcasing mastery of game marketing techniques and data-driven strategies for user acquisition.

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Why this course?

Category Percentage
Mobile Games 65%
PC Games 20%
Console Games 15%

Certified Professional in Game Industry User Acquisition (CPGIUA) certification holds significant weight in today's competitive UK market. The UK games industry is booming, with mobile gaming leading the charge. According to Newzoo, mobile games account for a substantial portion of the market share in the UK. A CPGIUA demonstrates mastery of key skills like performance marketing, data analysis, and strategic planning—all critical for success in this dynamic landscape. The certification equips professionals with the knowledge to navigate the complex world of user acquisition, addressing challenges like increasing customer acquisition costs (CAC) and the need for highly targeted campaigns. Understanding and implementing effective strategies, as evidenced by the CPGIUA credential, allows game studios to maximize their return on investment (ROI) and achieve sustainable growth in the UK’s fiercely contested gaming market. This expertise becomes increasingly valuable as the industry evolves, demanding more sophisticated and data-driven approaches to user acquisition. This certification is thus a key differentiator for professionals seeking to advance their careers in this exciting field.

Who should enrol in Certified Professional in Game Industry User Acquisition?

Ideal Audience for Certified Professional in Game Industry User Acquisition
Aspiring and current game industry professionals seeking to master user acquisition strategies will find this certification invaluable. Are you a marketing manager struggling to boost player numbers? Perhaps you're a game developer keen to improve your game's retention rates? Or maybe you're a data analyst interested in leveraging marketing analytics for more effective campaigns? In the UK, the mobile gaming market is booming, with millions of players and a high demand for skilled professionals in user acquisition. This certification equips you with the in-demand skills and knowledge, enabling you to build successful player acquisition campaigns, from initial campaign planning to analysis and optimization, using various channels including paid advertising and social media. This program is perfect for those looking to increase their earning potential and advance their career within the dynamic and competitive UK games industry.