Certificate Programme in PPC Fundamentals

Friday, 03 October 2025 20:25:13

International applicants and their qualifications are accepted

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Overview

Overview

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PPC Fundamentals: Master the art of Pay-Per-Click advertising.


This Certificate Programme is designed for marketing professionals and business owners seeking to leverage the power of PPC campaigns.


Learn Google Ads and other PPC platforms. Understand keyword research, ad copywriting, and campaign optimization. Gain practical skills in bid management and performance tracking. This PPC program provides a strong foundation for effective digital marketing.


Boost your ROI and drive significant results with expertly crafted PPC strategies. Enroll today and transform your marketing.

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PPC Fundamentals: Master the art of Pay-Per-Click advertising with our comprehensive certificate program. Gain in-demand skills in Google Ads, Bing Ads, and campaign management, boosting your career prospects in digital marketing. This practical, hands-on course features real-world case studies, expert instructors, and personalized feedback. Unlock higher earning potential and become a sought-after PPC specialist. Our PPC training equips you with the knowledge and confidence to manage successful advertising campaigns and drive significant ROI. Enroll today and transform your career!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• PPC Fundamentals: Introduction to Paid Search Advertising
• Keyword Research & Analysis: Targeting the Right Audience
• Account Structure & Campaign Setup: Building Effective PPC Campaigns
• Google Ads Fundamentals: Mastering the Google Ads Platform
• Bidding Strategies & Optimization: Maximizing ROI
• Ad Copywriting & Landing Page Optimization: Driving Conversions
• Tracking, Measurement & Reporting: Analyzing Campaign Performance
• Advanced Google Ads Features: Utilizing Automation & Smart Bidding
• Search Engine Marketing (SEM) Best Practices: Ethical PPC Advertising

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

PPC Fundamentals Job Market Insights (UK)

Career Role Description
PPC Specialist Manage paid search campaigns across Google Ads and other platforms, optimizing for conversions and ROI. High demand for analytical and strategic thinking.
PPC Account Manager Oversee multiple PPC accounts, collaborating with clients and internal teams. Requires strong client management and campaign optimization skills.
PPC Executive Execute daily PPC tasks, including keyword research, ad copywriting, and bid management. Entry-level role with opportunities for career progression in paid media.
Digital Marketing Manager (PPC Focus) Lead and manage all aspects of PPC strategy, integrating it with wider digital marketing initiatives. Strong leadership and strategic planning skills are essential.

Key facts about Certificate Programme in PPC Fundamentals

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A Certificate Programme in PPC Fundamentals provides a comprehensive introduction to the world of Pay-Per-Click advertising. You'll gain practical skills in managing and optimizing PPC campaigns across various platforms.


Learning outcomes include mastering keyword research techniques, understanding different bidding strategies (like automated bidding and manual bidding), and effectively utilizing ad copywriting and landing page optimization for improved conversion rates. You'll also learn about campaign budgeting and reporting. This program covers both Google Ads and other significant PPC platforms.


The programme duration is typically flexible, ranging from a few weeks to several months depending on the specific course structure and intensity. Self-paced learning options alongside instructor-led training are commonly available. This adaptable structure allows professionals to integrate learning around existing commitments.


This Certificate Programme in PPC Fundamentals is highly relevant to various industries. Whether you're in digital marketing, e-commerce, or seeking to enhance your business' online visibility, this certification demonstrates a valuable skill set greatly sought after by employers. Graduates gain a competitive edge in the job market or can leverage their skills to enhance their current role. Understanding Google Ads and other PPC platforms is crucial for effective online advertising strategies.


Upon completion, you will receive a certificate demonstrating your proficiency in PPC management and digital marketing, boosting your resume and opening doors to lucrative career opportunities. Successful completion is often marked by a final assessment that tests your practical knowledge of PPC campaign strategies and best practices.

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Why this course?

A Certificate Programme in PPC Fundamentals is increasingly significant in today's competitive UK market. With digital advertising spending reaching record highs, mastering Pay-Per-Click (PPC) is crucial for businesses of all sizes. The UK's digital advertising market is booming, and skilled PPC professionals are in high demand. According to recent industry reports, over 80% of UK businesses utilize PPC advertising, highlighting the substantial need for proficient individuals.

Sector PPC Ad Spend (£m)
Retail 150
Finance 120
Travel 80

Who should enrol in Certificate Programme in PPC Fundamentals?

Ideal Audience for our PPC Fundamentals Certificate Programme Why They Need This Course
Marketing professionals seeking to enhance their digital marketing skills and master Pay-Per-Click advertising. In the UK, over 80% of businesses now utilise digital channels, making effective PPC campaign management vital. Gain a strong foundation in search engine marketing, learn best practices for keyword research, campaign structuring, and budget optimisation. Boost ROI from advertising spend.
Business owners and entrepreneurs looking to improve their online visibility and drive qualified leads through targeted advertising campaigns. Small businesses in the UK increasingly rely on online advertising to compete. Master the fundamentals of Google Ads and other PPC platforms to achieve business growth. Learn techniques to maximize conversions and track performance data effectively.
Individuals aiming for a career transition into the exciting field of digital marketing. The UK's digital marketing sector is booming, creating high demand for skilled PPC specialists. Acquire in-demand PPC skills, develop a comprehensive portfolio, and improve job prospects within the competitive digital landscape.