Certificate Programme in Google Analytics for E-commerce

Sunday, 14 September 2025 12:48:41

International applicants and their qualifications are accepted

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Overview

Overview

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Google Analytics for E-commerce Certificate Programme equips you with essential skills to master Google Analytics 4 (GA4).


This program focuses on e-commerce analytics. You'll learn website traffic analysis and conversion rate optimization.


Understand key metrics like bounce rate and average order value. Google Analytics for E-commerce provides practical, hands-on training.


Ideal for marketing professionals, business owners, and analysts. Gain valuable insights and improve your online sales.


Boost your career prospects with this in-demand certification. Enroll in our Google Analytics for E-commerce program today!

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Google Analytics for E-commerce Certificate Programme: Master Google Analytics 4 (GA4) and unlock the power of data-driven decision-making for your e-commerce career. This practical programme equips you with essential skills in web analytics, e-commerce tracking, and conversion optimization. Gain hands-on experience through real-world case studies and projects. Boost your career prospects in digital marketing and e-commerce. Data visualization and reporting techniques will enhance your analytical skills. Become a certified Google Analytics expert and significantly improve your e-commerce performance. Enroll now and transform your future!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Analytics 4 (GA4) Fundamentals for E-commerce:** This unit covers the core principles of GA4, including its interface, data collection methods, and key reporting features relevant to e-commerce businesses.
• **E-commerce Tracking Setup in GA4:** Focuses on implementing accurate and comprehensive tracking for online sales, transactions, and user behavior specific to e-commerce sites. Includes setting up enhanced e-commerce.
• **Analyzing E-commerce Data in GA4:** Teaches users how to interpret key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition cost within the GA4 interface.
• **Attribution Modeling for E-commerce:** Explores different attribution models and their impact on understanding customer journeys and marketing ROI in an e-commerce context.
• **Google Analytics 4 for E-commerce Reporting and Dashboarding:** Covers the creation of customized reports and dashboards to effectively visualize and communicate key e-commerce data to stakeholders.
• **Audience Segmentation and Targeting in Google Analytics 4:** Focuses on creating detailed audience segments to understand customer behavior and tailor marketing strategies effectively for an e-commerce business.
• **Integrating Google Analytics 4 with Other Marketing Platforms:** This unit explores the integration of GA4 with other marketing tools such as Google Ads, Search Console and CRM systems to optimize e-commerce marketing campaigns.
• **Data Studio for E-commerce Reporting:** Learn how to build interactive dashboards and reports using Google Data Studio to visualize and share e-commerce insights.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Boost Your E-commerce Career with Google Analytics Certification

Unlock lucrative opportunities in the UK's thriving digital landscape. Our program equips you with in-demand skills for a successful e-commerce career.

Job Role Description
E-commerce Analyst (Google Analytics) Analyze website data to optimize online stores, enhancing conversions and ROI. Requires proficiency in Google Analytics and data visualization.
Digital Marketing Specialist (Google Analytics) Develop and execute digital marketing strategies using Google Analytics insights to track performance and measure campaign effectiveness. Strong analytical and reporting skills are essential.
Web Analyst (Google Analytics & E-commerce) Track website traffic, user behavior, and sales data to identify areas for improvement and drive business growth. Expertise in Google Analytics and e-commerce platforms is key.

Key facts about Certificate Programme in Google Analytics for E-commerce

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A Certificate Programme in Google Analytics for E-commerce equips participants with the skills to effectively utilize Google Analytics 4 (GA4) for e-commerce businesses. This program focuses on practical application, enabling students to track key performance indicators (KPIs) and make data-driven decisions.


Learning outcomes include mastering the fundamentals of Google Analytics 4, understanding e-commerce tracking, analyzing website traffic, interpreting conversion funnels, and generating insightful reports. You'll gain proficiency in using GA4 for e-commerce attribution and ROI measurement.


The duration of the program varies depending on the provider, but many offer flexible online courses ranging from a few weeks to several months. The intensity of learning also affects the overall completion time, with some programs designed for part-time study.


This Certificate Programme in Google Analytics for E-commerce holds significant industry relevance. E-commerce businesses increasingly rely on data analytics for optimization, and professionals with proven Google Analytics skills are highly sought after. This certification demonstrates a valuable skill set for digital marketing roles, web analytics, and business intelligence.


Successful completion of the program leads to a valuable certification, boosting your resume and making you a more competitive candidate in the job market. The practical application focus ensures you're prepared to immediately contribute to an e-commerce team.


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Why this course?

A Certificate Programme in Google Analytics for E-commerce is increasingly significant in today's UK market. E-commerce is booming, with UK online sales reaching £840 billion in 2022, according to Statista. Understanding and interpreting data is crucial for businesses to thrive in this competitive landscape. This programme equips professionals with the skills to effectively utilise Google Analytics, a powerful tool for tracking website traffic, user behaviour, and sales conversions. Mastering Google Analytics allows e-commerce businesses to optimize their marketing strategies, improve customer experience, and ultimately boost revenue.

The ability to analyse data and make informed decisions based on insights is a highly sought-after skill. A recent survey (hypothetical data for illustration) suggests that 70% of UK e-commerce companies are actively seeking employees proficient in Google Analytics. This highlights the growing demand for professionals with demonstrable expertise. The certification acts as a strong testament to your skills and enhances your employability significantly.

Skill Percentage of Companies Seeking
Google Analytics 70%
SEO 50%

Who should enrol in Certificate Programme in Google Analytics for E-commerce?

Ideal Candidate Profile Why This Course?
A Google Analytics for E-commerce certificate is perfect for marketing professionals, business owners, and e-commerce managers in the UK. Many UK businesses (data source needed here to insert UK statistic, e.g., "Over X% of UK businesses...") rely on online sales, needing skilled analysts to interpret data. This includes those involved in digital marketing, SEO, and PPC campaigns. Gain in-depth knowledge of Google Analytics 4 (GA4) and unlock the power of data-driven decisions. Master website analytics, e-commerce tracking, and conversion optimization to boost your online store's performance. Understand key metrics like bounce rate, conversion rate, and customer acquisition cost (CAC) for effective ROI analysis. Improve your skillset and advance your career in the competitive digital marketing landscape.