Certificate Programme in Google AdWords for Business Owners

Monday, 01 September 2025 19:30:24

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords training for business owners! This Certificate Programme in Google AdWords empowers you to master online advertising.


Learn pay-per-click (PPC) advertising strategies. Boost your search engine marketing (SEM) skills. Understand keyword research and campaign management.


This Google AdWords course is perfect for entrepreneurs, small business owners, and marketing professionals. Drive more traffic and increase sales.


Gain a competitive edge with proven techniques. Achieve measurable results with your Google AdWords campaigns. Enroll now and transform your business!

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Google AdWords certification is within your reach! Our Certificate Programme in Google AdWords for Business Owners equips you with the skills to master online advertising. Learn to create effective pay-per-click (PPC) campaigns, manage budgets efficiently, and track ROI. This comprehensive program boosts your digital marketing career prospects, opening doors to higher-paying roles and freelance opportunities. Gain hands-on experience through practical exercises and real-world case studies. Become a Google AdWords expert and elevate your business's online presence. Enroll today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Fundamentals: Setting up your first campaign, understanding account structure, and key terminology.
• Keyword Research & Targeting: Mastering keyword research tools, identifying high-value keywords, and implementing effective targeting strategies for maximum ROI.
• Google Ads Campaign Types: Exploring different campaign types (Search, Display, Video, Shopping, Performance Max) and choosing the right ones for your business goals.
• Creating High-Converting Ads: Crafting compelling ad copy, utilizing ad extensions, and A/B testing for improved click-through rates and conversions.
• Google Ads Bidding Strategies: Understanding different bidding strategies (manual CPC, automated bidding, Target CPA) and optimizing for desired outcomes.
• Tracking & Measurement: Implementing conversion tracking, analyzing campaign performance data, and using Google Analytics for comprehensive insights.
• Budget Optimization & ROI: Effectively managing your advertising budget, optimizing campaigns for maximum return on investment, and identifying areas for improvement.
• Google Ads Reporting & Analytics: Mastering Google Ads reporting tools to track key performance indicators (KPIs) and generate insightful reports for business decision-making.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Job Role Description Salary Range (GBP)
Google Ads Specialist Manage and optimize Google Ads campaigns for businesses, driving increased ROI. Requires proficiency in keyword research, campaign structuring, and performance analysis. £30,000 - £60,000
PPC (Pay-Per-Click) Marketing Manager Develop and execute comprehensive PPC strategies across multiple platforms. Oversee budget allocation, performance reporting, and team management. Extensive Google Ads experience is essential. £45,000 - £80,000
Digital Marketing Executive (Google Ads Focus) Contribute to overall digital marketing efforts with a specific focus on Google Ads management. Collaborate with teams to implement effective campaigns aligned with business objectives. £28,000 - £50,000
Search Engine Marketing (SEM) Consultant Provide expert advice and strategic guidance to clients on Google Ads best practices. Develop customized solutions and drive campaign optimization. Strong analytical skills are vital. £50,000 - £90,000

Key facts about Certificate Programme in Google AdWords for Business Owners

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The Google AdWords Certificate Programme for Business Owners provides a comprehensive understanding of online advertising, empowering you to manage your campaigns effectively and achieve measurable results. You'll learn how to create successful AdWords campaigns, optimize your bids, and track key performance indicators (KPIs).


Throughout the program, you'll gain practical skills in keyword research, ad copywriting, and campaign budgeting. This Google AdWords training focuses on practical application, allowing you to immediately implement strategies to improve your return on investment (ROI) and online marketing performance. Learning how to use the Google Ads platform effectively is a core component.


Upon completion of the Certificate Programme in Google AdWords, you'll be equipped to independently manage and optimize your Google Ads accounts. You'll understand different ad formats, including search, display, and video ads, and learn best practices for each. The program typically spans several weeks, with a flexible online learning format to accommodate busy schedules.


The program's industry relevance is undeniable. In today's digital landscape, effective online advertising is crucial for business success. A Google Ads certification adds significant value to your resume and demonstrates a commitment to staying ahead in the competitive marketing world. Mastering pay-per-click (PPC) advertising techniques is essential for achieving business growth and attracting new customers online. This program is beneficial for small business owners, entrepreneurs, and marketing professionals alike.


This online advertising training offers valuable skills applicable across diverse industries, enhancing your digital marketing abilities and improving your business's bottom line. You will gain the confidence to leverage Google Ads to reach your target audience and increase conversions. The programme's focus on practical application ensures you'll see a direct impact on your business's performance after completion.

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Why this course?

A Google AdWords Certificate Programme is increasingly significant for UK business owners navigating today's competitive digital landscape. With over 80% of UK consumers using search engines to find products and services (Source: Statista), mastering Google Ads is crucial for online visibility. This programme equips individuals with the skills to effectively manage paid search campaigns, driving targeted traffic and boosting sales.

Recent data highlights the growing importance of digital marketing in the UK. The following chart shows the projected growth of online advertising spend in the UK:

Successful campaign management requires a deep understanding of keyword research, bidding strategies, and conversion tracking. The Google Ads certification provides this expertise, directly addressing the skills gap in the UK market. This directly translates to improved ROI and a competitive edge for businesses of all sizes.

Year Online Ad Spend Growth (%)
2023 10%
2024 12%
2025 15%

Who should enrol in Certificate Programme in Google AdWords for Business Owners?

Ideal Audience Key Characteristics
Business Owners in the UK This Google AdWords certificate program is perfect for UK-based entrepreneurs and small business owners aiming to improve their online marketing strategy through effective PPC advertising. With over 5 million SMEs in the UK, many are looking to leverage digital marketing to expand their reach.
Marketing Managers Seeking Upskilling Marketing professionals wanting to enhance their Google Ads skills and boost their ROI will find this program invaluable. Gain practical experience with Google Ads campaign management and reporting.
Entrepreneurs Launching New Businesses Starting a new venture? Master the fundamentals of paid search advertising to attract your target audience and drive sales quickly. Learn keyword research and campaign optimization techniques.