Certificate Programme in Advanced Google AdWords Ad Groups

Friday, 26 September 2025 13:17:25

International applicants and their qualifications are accepted

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Overview

Overview

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Advanced Google AdWords Ad Groups: Master the art of highly targeted Google Ads campaigns.


This certificate programme teaches effective ad group structuring and keyword research. Learn to optimize Quality Score and conversion rates.


Designed for marketing professionals, digital marketers, and business owners seeking Google Ads expertise. Boost your ROI with advanced AdWords techniques. This Google AdWords course equips you with practical skills.


Enroll today and unlock the full potential of your Google Ads campaigns! Explore the curriculum now.

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Advanced Google AdWords Ad Groups certification equips you with expert-level skills in managing and optimizing Google Ads campaigns. Master advanced techniques like keyword research, ad copywriting, and bid strategies to maximize your ROI. This intensive program offers hands-on experience with Google Ads Editor and performance analysis tools. Boost your career prospects as a highly sought-after digital marketing specialist or PPC professional. Gain a competitive edge with this in-depth Advanced Google AdWords Ad Groups training and unlock your potential in the dynamic world of online advertising. Secure your future in digital marketing today!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Advanced Keyword Research & Targeting: Mastering match types, negative keywords, and keyword expansion for improved AdWords campaign performance.
• Ad Copy Optimization & A/B Testing: Crafting compelling ad copy, utilizing ad extensions, and implementing A/B testing strategies for higher click-through rates (CTR).
• Google Ads Quality Score & its Impact: Deep dive into Quality Score components and its influence on ad rank, cost-per-click (CPC), and overall campaign effectiveness.
• Conversion Tracking & Attribution Modeling: Implementing and analyzing conversion tracking, understanding different attribution models, and optimizing campaigns based on data insights.
• Advanced Bidding Strategies: Exploring various bidding strategies like automated bidding, manual CPC, and target CPA to maximize ROI (Return on Investment).
• Remarketing & Audience Targeting: Leveraging remarketing lists for increased conversions and exploring advanced audience targeting options.
• Google Ads Reporting & Analytics: Mastering Google Ads reporting tools to analyze campaign performance and extract actionable insights (using dashboards, visualizations, etc.).
• Search Partners & Display Network Optimization: Understanding and optimizing campaigns across the Search Partners network and the Google Display Network.
• Budget Allocation & Campaign Structure: Efficient budget allocation across campaigns and ad groups, along with effective campaign structuring for improved results.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
PPC Specialist (Google Ads) Manage and optimize Google Ads campaigns, focusing on keyword research, ad copywriting, and bid management. High demand for advanced AdWords skills.
Search Engine Marketing (SEM) Manager Develop and execute comprehensive SEM strategies across multiple platforms, including Google Ads, Bing Ads, and other search engines. Requires expert-level Google Ads proficiency.
Digital Marketing Executive (Google Ads Focus) Execute digital marketing campaigns with a strong emphasis on Google Ads, contributing to overall marketing goals. Advanced AdWords expertise highly valued.
Paid Media Specialist (Google Ads) Specialize in paid advertising channels, primarily Google Ads. Requires deep understanding of AdWords best practices and analytics.

Key facts about Certificate Programme in Advanced Google AdWords Ad Groups

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The Certificate Programme in Advanced Google AdWords Ad Groups equips participants with in-depth knowledge and practical skills to manage and optimize Google Ads campaigns effectively. This specialized program goes beyond the basics, focusing on advanced techniques for enhanced performance and return on investment (ROI).


Learning outcomes include mastering advanced ad group structuring, keyword research strategies, bid management techniques including automated bidding, conversion tracking optimization, and insightful performance analysis using Google Ads reporting features. You'll learn to leverage advanced features to improve Quality Score and achieve better ad rankings.


The program's duration is typically structured to fit busy professionals, often ranging from 4 to 8 weeks, depending on the chosen learning intensity and delivery method (online, self-paced, or instructor-led). Flexibility is key, allowing for continuous professional development alongside existing commitments.


In today's digital marketing landscape, expertise in Google Ads is highly sought after. This Certificate Programme in Advanced Google AdWords Ad Groups is directly relevant to various roles, including digital marketing managers, PPC specialists, SEO specialists, and online advertising professionals. Boost your career prospects with this industry-recognized certification and gain a competitive edge.


Upon successful completion, graduates receive a certificate demonstrating their proficiency in advanced Google AdWords Ad Groups management. This credential significantly enhances their resume and showcases expertise to potential employers seeking skilled professionals in the field of paid search advertising and online marketing.

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Why this course?

A Certificate Programme in Advanced Google AdWords Ad Groups is increasingly significant in today's competitive UK market. With over 80% of UK businesses using digital advertising (source needed for accurate statistic replacement), mastering Google Ads is crucial for success. Effective Ad Group management directly impacts campaign performance, leading to higher ROI. The UK's digital advertising spend continues to grow, creating a high demand for skilled professionals who can optimise campaigns using advanced techniques such as keyword research, bid strategies, and ad copy variations.

Skill Importance
Keyword Research High
Bid Management High
Ad Copywriting Medium

Who should enrol in Certificate Programme in Advanced Google AdWords Ad Groups?

Ideal Candidate Profile Skills & Experience Benefits
Our Certificate Programme in Advanced Google AdWords Ad Groups is perfect for UK-based marketing professionals seeking to master Google Ads campaign management. Existing knowledge of Google Ads fundamentals is beneficial. Experience managing paid search campaigns or working with PPC (pay-per-click) advertising will boost your learning. Familiarity with keyword research and ad copywriting is advantageous. Approximately 70% of UK businesses utilize online advertising, making these skills highly sought-after. Elevate your PPC skills and boost your ROI. Gain a competitive edge in the UK job market by mastering advanced Google AdWords ad group strategies and techniques. Increase your earning potential – according to recent surveys, specialists with advanced PPC skills command higher salaries. Become a highly sought-after expert in Google Ads campaign optimization.