Certificate Programme in A/B Testing for Non-Technical Backgrounds

Tuesday, 07 October 2025 20:35:36

International applicants and their qualifications are accepted

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Overview

Overview

Certificate Programme in A/B Testing for Non-Technical Backgrounds

Designed for professionals without technical expertise, this program equips learners with the skills to conduct A/B testing effectively. Explore statistical analysis, experiment design, and data interpretation to make informed decisions and drive conversion optimization. Whether you're in marketing, product management, or business development, this course will enhance your ability to optimize digital experiences and increase ROI. Take the first step towards mastering A/B testing and boosting your career today!

A/B Testing Certificate Programme is designed for non-technical professionals looking to master the art of data-driven decision-making. Learn to optimize websites, emails, and ads through experimentation and analysis. Gain hands-on experience with industry tools like Google Optimize and Optimizely. Enhance your marketing skills and boost conversion rates for your business. Stand out in the competitive job market with a valuable certification in A/B testing. Unlock lucrative opportunities as a digital marketer, product manager, or UX designer. Join our programme today and take your career to new heights!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

  • • Introduction to A/B Testing
  • • Understanding Statistical Significance
  • • Designing A/B Testing Experiments
  • • Implementing A/B Tests using Online Tools
  • • Interpreting A/B Testing Results
  • • Optimizing Conversion Rates
  • • Best Practices in A/B Testing
  • • Case Studies in A/B Testing for Non-Technical Backgrounds
  • • Ethical Considerations in A/B Testing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Certificate Programme in A/B Testing for Non-Technical Backgrounds

The Certificate Programme in A/B Testing for Non-Technical Backgrounds is designed to equip individuals with the knowledge and skills needed to effectively conduct A/B testing in a non-technical setting. Participants will learn how to design and implement A/B tests, analyze the results, and make data-driven decisions to optimize business outcomes.

The programme has a duration of 6 weeks, with a total of 24 hours of instruction. Participants will engage in a combination of lectures, case studies, and hands-on exercises to deepen their understanding of A/B testing principles and practices.

This certificate programme is highly relevant to a wide range of industries, including marketing, product management, and business development. A/B testing is a valuable tool for improving conversion rates, user engagement, and overall business performance. Participants will gain practical skills that can be applied directly to their roles and contribute to the success of their organizations.

Why this course?

Year Percentage of Companies Using A/B Testing
2018 72%
2019 78%
2020 83%
The Certificate Programme in A/B Testing is becoming increasingly significant for individuals with non-technical backgrounds in the UK market. According to recent statistics, the use of A/B testing by companies has been steadily increasing over the years. In 2018, 72% of companies were utilizing A/B testing, which rose to 78% in 2019 and further to 83% in 2020. This trend highlights the growing importance of A/B testing in the digital landscape, making it essential for professionals from various backgrounds to acquire skills in this area. By enrolling in a Certificate Programme in A/B Testing, individuals can gain valuable knowledge and expertise to effectively conduct experiments, analyze data, and make data-driven decisions to optimize website performance and user experience. This programme equips learners with the necessary skills to stay competitive in the evolving market and meet the demands of data-driven decision-making processes.

Who should enrol in Certificate Programme in A/B Testing for Non-Technical Backgrounds?

Ideal Audience
- Individuals with a non-technical background looking to enhance their marketing skills
- Marketing professionals seeking to improve conversion rates and ROI
- Business owners aiming to optimize their online presence and increase sales
- UK-specific data shows that A/B testing can increase conversion rates by up to 300%