Advanced Certificate in Google Analytics for Customer Relationship Management

Friday, 03 October 2025 17:26:18

International applicants and their qualifications are accepted

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Overview

Overview

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Google Analytics for Customer Relationship Management (CRM) is a powerful tool. This advanced certificate equips you with expert-level skills.


Master advanced Google Analytics features. Learn how to track customer journeys and measure ROI.


Understand e-commerce analytics and customer segmentation. Improve your marketing strategies. Google Analytics for CRM provides actionable insights.


Ideal for marketing professionals, analysts, and business owners. Gain a competitive edge. Enhance your CRM performance.


Enroll now and unlock the full potential of Google Analytics. Transform your CRM strategy. Elevate your career.

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Google Analytics for Customer Relationship Management (CRM) Advanced Certificate unlocks your potential to leverage data-driven insights for impactful business decisions. This intensive program equips you with advanced analytical skills, focusing on customer behavior analysis and segmentation. Master Google Analytics 4 (GA4) and learn how to integrate it seamlessly with CRM systems for enhanced customer experience and retention. Boost your career prospects in digital marketing, data analytics, or CRM management. Gain practical, hands-on experience and earn a valuable, industry-recognized certificate demonstrating your expertise in data analysis and customer relationship management. Develop actionable strategies for customer lifecycle management and targeted marketing campaigns.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• **Google Analytics 4 (GA4) Fundamentals for CRM:** This unit covers the core functionalities of GA4, focusing on its application in understanding customer behavior for improved CRM strategies.
• **Customer Segmentation and Targeting with GA4:** Learn to create effective customer segments within GA4 to personalize marketing efforts and enhance CRM effectiveness.
• **Attribution Modeling for Enhanced CRM Performance:** Explore different attribution models and their impact on measuring the success of CRM initiatives within GA4.
• **Analyzing Customer Lifecycle with Google Analytics:** Understand customer journey mapping and how to use GA4 to track key lifecycle stages for improved CRM strategies.
• **Integrating Google Analytics with CRM Systems:** This unit focuses on the practical aspects of connecting GA4 with popular CRM platforms like Salesforce or HubSpot for a holistic view of customer data.
• **Data Studio for CRM Dashboarding and Reporting:** Learn to build insightful dashboards and reports in Data Studio using data from GA4 to monitor key CRM metrics.
• **Advanced Segmentation and Cohort Analysis in GA4:** Master advanced segmentation techniques and cohort analysis to identify high-value customers and tailor CRM strategies accordingly.
• **Predictive Analytics and Machine Learning in GA4 for CRM:** Explore the potential of GA4's predictive capabilities to anticipate customer behavior and optimize CRM processes.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Career Role Description
Google Analytics CRM Specialist Develops and implements Google Analytics strategies for customer relationship management, enhancing customer lifetime value. High demand for advanced analytics skills.
Digital Marketing Analyst (Google Analytics) Utilizes Google Analytics to analyze marketing campaign performance, optimize customer acquisition, and drive ROI. Strong data visualization and reporting skills are key.
Data Scientist (Google Analytics Focus) Applies advanced statistical methods and machine learning to large Google Analytics datasets, identifying trends and insights for CRM improvements. High earning potential for specialized skillset.
Customer Insights Manager (Google Analytics Expertise) Leads the development of customer-centric strategies using Google Analytics to understand customer behavior and improve retention. Requires leadership and strategic thinking skills.

Key facts about Advanced Certificate in Google Analytics for Customer Relationship Management

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An Advanced Certificate in Google Analytics for Customer Relationship Management (CRM) equips professionals with in-depth knowledge to leverage Google Analytics for enhanced CRM strategies. The program focuses on applying data analysis to improve customer interactions and boost business performance.


Learning outcomes typically include mastering advanced Google Analytics features, interpreting complex data sets to identify key customer segments, building effective customer journeys, and creating data-driven marketing campaigns. Participants will develop skills in data visualization and reporting, essential for effective CRM implementation.


The duration of the certificate program varies depending on the provider, ranging from a few weeks to several months of part-time or full-time study. Many programs offer flexible online learning options, accommodating busy professionals' schedules. Self-paced modules and instructor-led sessions are common.


This certification holds significant industry relevance, making graduates highly sought-after in marketing, sales, and customer service roles. The ability to analyze Google Analytics data for improved CRM strategies is a highly valued skill in today's data-driven marketplace. Job titles such as Digital Marketing Analyst, CRM Manager, and Marketing Data Analyst often require this expertise. Businesses across various sectors benefit from professionals skilled in using Google Analytics for Customer Relationship Management.


Upon completion, graduates receive a certificate demonstrating their proficiency in using Google Analytics for sophisticated CRM applications, enhancing their career prospects and marketability. The program emphasizes practical application through case studies and real-world examples, preparing graduates for immediate impact in their roles.

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Why this course?

The Advanced Certificate in Google Analytics is increasingly significant for effective Customer Relationship Management (CRM) in today's UK market. Understanding granular website analytics is crucial for informed business decisions. According to a recent study by the DMA, 70% of UK marketers use analytics for CRM purposes, highlighting the growing dependence on data-driven strategies. This certification empowers professionals to leverage Google Analytics' powerful features, enabling them to pinpoint customer behaviour patterns, optimize marketing campaigns, and personalize customer interactions. The ability to track customer journeys from initial website visit to purchase and beyond provides invaluable insights for improved customer retention and loyalty.

Metric Value
Marketers using Analytics for CRM 70%
Importance of Data-driven Decisions High

Who should enrol in Advanced Certificate in Google Analytics for Customer Relationship Management?

Ideal Audience for the Advanced Certificate in Google Analytics for Customer Relationship Management Description
Marketing Professionals Are you a marketing professional in the UK aiming to boost ROI? This certificate will equip you with advanced Google Analytics skills to optimize your CRM strategies and enhance customer lifetime value. With over 80% of UK businesses using CRM systems, mastering this skill is crucial for career advancement.
CRM Managers & Data Analysts Already working with CRM data but seeking to deepen your analysis? Learn to leverage Google Analytics' powerful features to gain deeper insights into customer behaviour and personalize your marketing efforts for increased conversion rates.
Business Owners & Entrepreneurs Want to make data-driven decisions to grow your UK business? This certificate empowers you to use Google Analytics to improve customer retention and acquire new customers efficiently, turning data into actionable insights.
Digital Marketing Agencies Increase the value you offer your clients by mastering advanced Google Analytics applications within CRM systems. Demonstrate your expertise and secure new business opportunities by acquiring this certificate.