Advanced Certificate in Google AdWords for Small Businesses

Friday, 29 August 2025 18:43:58

International applicants and their qualifications are accepted

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Overview

Overview

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Google AdWords certification for small businesses is designed to help you master online advertising.


This Advanced Certificate in Google AdWords provides in-depth training. It covers campaign management, keyword research, and conversion tracking.


Learn to create effective Google Ads campaigns that drive results. Understand bidding strategies and optimize your budget.


Perfect for entrepreneurs, marketing managers, and small business owners. Google AdWords expertise is essential for online success.


Gain a competitive edge. Increase your return on investment (ROI). Boost your brand visibility.


Enroll today and transform your small business's online marketing. Explore the Advanced Certificate in Google AdWords now!

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Google AdWords certification for small businesses unlocks immense potential! This Advanced Certificate in Google AdWords equips you with expert-level skills in paid search advertising, PPC management, and campaign optimization. Master keyword research, bidding strategies, and conversion tracking to drive tangible business growth. Boost your career prospects by demonstrating proficiency in a highly sought-after skillset. Our unique curriculum includes real-world case studies and hands-on projects, ensuring you're job-ready upon completion. Become a Google AdWords expert and transform your career or your small business today! Gain a competitive edge with this comprehensive Google Ads training.

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Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Google Ads Fundamentals for Small Businesses
• Keyword Research and Targeting for Small Businesses: (includes secondary keywords: long-tail keywords, negative keywords)
• Creating High-Converting Ad Copy
• Setting up and Managing Google Ads Campaigns
• Measuring and Analyzing Google Ads Performance: (includes secondary keywords: conversion tracking, ROI)
• Mastering Google Ads Bidding Strategies
• Utilizing Google Ads Extensions for Enhanced Visibility
• Understanding Google Ads Reporting and Optimization
• Advanced Google Ads Features for Small Businesses
• Budget Optimization and ROI Maximization for Google Ads

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): 140
2 months (Standard mode): 90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Role Description Avg. Salary (GBP)
Digital Marketing Specialist (PPC) Manage & optimize Google Ads campaigns, driving leads and sales for small businesses. Proven expertise in keyword research, bid management, and conversion tracking. 35,000 - 50,000
PPC Advertising Executive Develop and implement effective pay-per-click strategies across Google Ads. Analyze campaign performance, identify areas for improvement, and report on key metrics. 30,000 - 45,000
Google Ads Campaign Manager Oversee all aspects of Google Ads campaigns, from strategy development to performance monitoring. Excellent analytical skills and experience managing large budgets. 40,000 - 60,000
Search Engine Marketing (SEM) Specialist Develop and execute comprehensive SEM strategies, including Google Ads and organic search optimization, to achieve business goals. 38,000 - 55,000

Key facts about Advanced Certificate in Google AdWords for Small Businesses

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The Advanced Certificate in Google AdWords for Small Businesses provides a comprehensive understanding of paid search advertising. It equips participants with the skills to effectively manage and optimize Google Ads campaigns, leading to improved ROI.


Learning outcomes include mastering keyword research, crafting compelling ad copy, managing bids and budgets, and utilizing Google Ads reporting tools for data-driven decision-making. You'll learn how to track conversions and analyze campaign performance to refine your strategies.


The program's duration is typically flexible, allowing participants to learn at their own pace. Self-paced online courses offer a convenient learning experience. Many programs aim for completion within a few weeks, depending on the individual's commitment.


This certification is highly relevant for small business owners, marketing professionals, and entrepreneurs seeking to enhance their digital marketing capabilities. A strong understanding of Google Ads is crucial in today's competitive online landscape, boosting online visibility and driving targeted traffic.


Graduates gain a competitive edge by showcasing their proficiency in Google Ads management. This Advanced Certificate in Google AdWords for Small Businesses is a valuable asset for resumes and portfolio building, opening doors to exciting career opportunities or improving existing businesses. The certificate demonstrates expertise in PPC advertising, search engine marketing (SEM), and digital marketing analytics.

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Why this course?

An Advanced Certificate in Google AdWords is increasingly significant for UK small businesses navigating today's competitive digital landscape. The UK’s small and medium-sized enterprises (SMEs) contribute significantly to the nation's economy, and effective digital marketing is crucial for their success. According to recent data, online advertising accounts for a substantial portion of marketing spend for UK SMEs.

Year Percentage of SMEs using Google Ads
2022 45%
2023 (Projected) 52%

Google Ads expertise, especially as provided by an Advanced Certificate, allows small businesses to effectively target their ideal customers, optimize campaigns, and maximize their return on investment. This certificate provides the skills needed to navigate the complexities of Google AdWords, a vital tool for boosting online visibility and driving sales in a competitive market. Mastering Google AdWords through certified training provides a substantial competitive edge, making graduates highly sought-after by UK businesses.

Who should enrol in Advanced Certificate in Google AdWords for Small Businesses?

Ideal Candidate Profile Key Characteristics
Small Business Owners/Managers Running a small business in the UK, with limited to no prior experience in Google Ads, and seeking to enhance their online presence and generate leads through effective PPC campaigns. According to recent studies, over 60% of UK small businesses rely on online advertising.
Marketing Professionals Marketing executives or digital marketing managers in small firms looking to improve their paid search skills and gain a Google Ads certification to boost their resume. Mastering keyword research and bid management is crucial for success.
Entrepreneurs Aspiring entrepreneurs eager to learn how to effectively allocate their marketing budget and achieve a strong return on investment (ROI) for their startup.
Freelancers Freelancers seeking to expand their service offerings and acquire a highly sought-after skillset. They will develop expertise in advanced Google Ads features.