Advanced Certificate in E-commerce Retargeting Campaign Management

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International applicants and their qualifications are accepted

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Overview

Overview

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E-commerce Retargeting Campaign Management: Master the art of converting website visitors into loyal customers.


This Advanced Certificate equips you with advanced strategies for effective retargeting. Learn to leverage data-driven insights to optimize campaigns across multiple channels.


Develop expertise in dynamic retargeting, behavioral targeting, and advanced bidding strategies. Understand Google Ads, Facebook Ads, and other key platforms for e-commerce retargeting.


Ideal for marketing professionals, entrepreneurs, and e-commerce managers seeking to improve ROI. E-commerce retargeting is crucial for sustainable business growth.


Enroll today and unlock the power of e-commerce retargeting campaign management. Transform your online sales and elevate your career!

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E-commerce Retargeting Campaign Management is a cutting-edge advanced certificate program designed to transform your digital marketing career. Master data-driven strategies, advanced retargeting techniques, and cutting-edge analytics tools to optimize conversion rates and ROI. This intensive course covers programmatic advertising, audience segmentation, and A/B testing for maximum impact. Gain the in-demand skills employers seek and unlock exciting career prospects in e-commerce, digital marketing, and advertising agencies. Boost your earning potential and become a highly sought-after e-commerce retargeting expert. Our unique curriculum combines practical application and real-world case studies, ensuring you're job-ready upon completion.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• E-commerce Retargeting Fundamentals: Introduction to retargeting, its benefits, and different types of retargeting campaigns.
• Audience Segmentation & Targeting: Defining target audiences, utilizing CRM data, and employing advanced segmentation techniques for e-commerce retargeting.
• Creating Effective Retargeting Ads: Designing compelling visuals and copy, A/B testing, and optimizing ad creatives for different platforms.
• Retargeting Platforms & Tools: Deep dive into Google Ads, Facebook Ads, and other relevant platforms, including setup and campaign management.
• E-commerce Retargeting Campaign Measurement & Analysis: Key performance indicators (KPIs), data analysis, reporting, and campaign optimization strategies.
• Advanced Bidding Strategies & Budget Allocation: Mastering different bidding strategies, optimizing ROAS (Return on Ad Spend), and effectively managing budgets.
• Remarketing List Management: Creating and managing different remarketing lists, including website visitors, cart abandoners, and purchasers.
• Legal & Ethical Considerations in Retargeting: Understanding data privacy regulations (GDPR, CCPA) and ethical practices in retargeting advertising.

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:

1 month (Fast-track mode): 140
2 months (Standard mode): 90

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

E-commerce Retargeting Role Description Salary Range (GBP)
E-commerce Retargeting Specialist Develop and manage highly effective retargeting campaigns across multiple platforms, driving conversions and maximizing ROI. Experience with Google Ads and Facebook Ads essential. 30,000 - 50,000
Senior E-commerce Retargeting Manager Lead and mentor a team of retargeting specialists, developing and implementing strategies to improve customer lifetime value and increase sales. Strong analytical and leadership skills are required. 55,000 - 80,000
E-commerce Data Analyst (Retargeting Focus) Analyze campaign performance data to identify areas for improvement and optimize retargeting strategies. Proficient in SQL and data visualization tools. 40,000 - 65,000

Key facts about Advanced Certificate in E-commerce Retargeting Campaign Management

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An Advanced Certificate in E-commerce Retargeting Campaign Management provides in-depth training on optimizing online marketing strategies. Students will learn to create highly effective retargeting campaigns, boosting conversion rates and maximizing ROI.


The program's learning outcomes include mastering various retargeting platforms, developing data-driven strategies, and implementing advanced analytics for performance measurement. You'll gain proficiency in tools like Google Ads, Facebook Ads, and other relevant platforms, crucial for successful e-commerce retargeting.


The duration of the certificate program typically varies but often spans several weeks or months, depending on the intensity and delivery format (online, in-person, or hybrid). The flexible structure allows professionals to balance learning with their current commitments.


This certificate is highly relevant to the current digital marketing landscape, equipping professionals with the skills in demand by e-commerce businesses. Graduates will be prepared to manage sophisticated retargeting initiatives, improving customer acquisition and lifetime value. Understanding behavioral targeting and audience segmentation are also key components. The program will enhance your career prospects within the dynamic e-commerce industry.


The program emphasizes practical application, often including hands-on projects and case studies to simulate real-world e-commerce retargeting challenges. This experience makes graduates immediately job-ready, proficient in performance marketing and conversion optimization techniques.

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Why this course?

Advanced Certificate in E-commerce Retargeting Campaign Management is increasingly significant in today's UK market. With online retail booming and digital marketing evolving rapidly, mastering retargeting strategies is crucial for business success. The UK's e-commerce sector is experiencing substantial growth, representing a significant opportunity for skilled professionals. According to IMRG Capgemini, UK online retail sales showed a [Insert Percentage]% growth in [Insert Year], highlighting the market's dynamism and the demand for experts in e-commerce retargeting. This certificate equips learners with the in-demand skills to optimize campaigns, improve conversion rates, and maximize ROI. Effective retargeting campaigns are vital for businesses to compete in this competitive landscape.

Year Growth (%)
2022 15
2023 18

Who should enrol in Advanced Certificate in E-commerce Retargeting Campaign Management?

Ideal Audience for Advanced Certificate in E-commerce Retargeting Campaign Management
This e-commerce retargeting course is perfect for digital marketers, already possessing foundational knowledge in digital marketing and advertising. With over 70% of UK online shoppers abandoning their carts (source: Statista), mastering retargeting strategies is crucial. This certificate elevates your campaign management skills, helping you boost conversion rates and ROI. Ideal candidates include those in roles such as marketing managers, digital marketing specialists, and those seeking to enhance their e-commerce marketing expertise. The program's focus on advanced retargeting techniques will benefit individuals aiming to optimize their advertising campaigns. This e-commerce specialization is designed for professionals ready to take their career to the next level.